copywriting tips

When something looks like hard work we don't buy. Here's an example I saw today (company name removed to protect the guilty). "Introducing the REMOVED checklist with 590+ crucial & step-by-step tasks to master cold email." Makes you feel a bit like... I can't do...

If your marketing isn't working do these two things. One Work on differentiating yourself from everyone else in ways clients care about. This gets people choosing you over anyone else. Two Make your offer irresistible. This gets people to take action, right now....

Nearly every business I buy from hates money. Big statement but I'll back it up. Here's just one example. Today I had my car serviced. The car is 10 years old. The dealer sells new cars. Did they do anything at all to gauge my interest in buying a new car? No. How...

What are you really selling? Hint it isn't what you think. You're never selling your thing. You are always selling what getting your thing means for the client. It must mean more of something they want or less of something they don't. The most common things people...

Sales tripled. You'll be surprised how simple the change was that did it. As a copywriter I know how powerful a small word change can be. But did you know just changing one letter can make a difference? It can. Here's the story. The ad was for a piano playing course....

I train myself to hear voices. You should too. Not the ones that tell you to bad things, obviously. But the ones that tell you how to improve your marketing. The voices of your dream clients. If you train yourself to hear them, you get insights that your competition...

As the end of 2022 approaches faster than an Elon Musk meme goes viral on Twitter it's time to think about sales. Specifically higher sales for you. Over my next few posts I'll share 20 Ways you can double your sales over the next 12 months. Please save and share the...

This won't set your sales on fire. But almost everyone does it. The old definition of insanity. Doing the same things over and over and expecting a different result. Why? Why on earth do businesses fall into the trap of doing things that don't work? Here's what...

If you get this wrong, nothing you do afterwards matters. How can I be so sure? Simply because this one thing has been important since the invention of marketing (whenever that was). It's just as important today and will be just as important tomorrow. What is it? It's...