copywriting tips

How to spot 'Sales Killing' Word Fluff. Yesterday I told you about my war on Word Fluff. I'm passionate about because it literally costs you sales if you use it. Here's a few ways to spot it in your marketing. Do you use we or our a lot? Do you use passive instead of...

A war where everyone who joins wins? Bear with me and let me prove it to you. Here's a war I've been waging most or my copywriting career and it's the war on 'Word Fluff'. Word Fluff is a deadly disease and impacts most businesses. Have you ever seen an ad and had no...

One of the most powerful things you can do with your copy is this. It involves helping people overcome previous failures. You see there's a good chance your potential buyer has tried another product before. There's also a good chance it didn't work. So they are...

Got enemies? If you're going through life trying to serve everyone or please everyone you'll have a boring life and business. You can be the nicest person in the world but at some point, you'll get a hater. I struggled with this as I'm a natural introvert. But here's...

I have the best job in the world. Writing words that sell more of my client's products and services. But there's an interesting thing to know. Words are the smallest part of making sales. The formula is like this: Audience 40% of the successOffer 40% of the...

The business growth formula that never fails. Is there such a thing? I believe there is. For the record it's not hustle as some people would have you believe. The formula is this. Make more offers, to more people, more often. You see only when you make an offer do you...

I won't publicly name the brand. But I will share the story of what happens when your marketing thinking is lazy. You get a slogan like this: 'More Than Butter' WTF? That's what potential clients think. If they even pay attention. I see the more than slogan used all...

You can be too clever. You can be too creative. If you do you might impress yourself but not potential clients. If in doubt say what you can do for them in the simplest way you can. Good marketing is impossible to misunderstand.

Damn you're easy. No it's not that I'm anyone's for a few coins. This is what I want your clients to think when they engage with you. They might not say it aloud. But they'll experience it. Give yourself a mission to make every point of contact with your business a...