by admin | Nov 9, 2023 | Copywriting Tips
When we tell someone what to do this happens. They don’t do it. Any parent knows this. It’s called reactance. We react against the loss of freedom instinctively. Which means your influence is gone and you lose the person. In our case a potential client. So...
by admin | Oct 26, 2023 | Copywriting Tips
Marketers are terrified. Terrified of offending someone. At one level that makes sense. After all our number one driver is to keep ourselves safe. But that doesn’t work in marketing. Because when everyone does it, they do, you all look the same. When you all...
by admin | Oct 19, 2023 | Copywriting Tips
You don’t need to be religious to want this. We all want it. There’s some form of hell we’re in right now. It could be health, wealth or relationship based. It could be something else. But it sucks. We want it to go away and we want to metaphorically...
by admin | Oct 12, 2023 | Copywriting Tips
The more you push, the more they pull away. Influence is like dating if you chase you scare people away. Rightly so, it’s creepy. There’s a much better way. Yes it’s get them to feel what you want them do is their idea. Obvious right. But how? The...
by admin | Oct 5, 2023 | Copywriting Tips
Sticks and names may break my bones, but names will never hurt me. It’s a great saying but it isn’t true. Words matter. In fact, what you say about someone can be so powerful it ends their chances of getting elected. Remember the 2016 US election. The best...
