by admin | Sep 28, 2023 | Copywriting Tips
A lot of people see influence as manipulative. They’re right of course, but that doesn’t make it bad. You can influence for good or bad. But I believe you should only ever do it for good. The secret you can’t fake is genuinely caring. Wanting to see...
by admin | Sep 21, 2023 | Copywriting Tips
Smart people join cults. I didn’t used to think this could happen. I assumed intelligent people could see through it and walk away. But cults know something about people that’s powerful. In fact, they know many things. The first thing they know is you must...
by admin | Sep 7, 2023 | Copywriting Tips
Have you ever watched a movie and felt like this? The film maker just makes everything far too obvious. Almost like there’s a neon sign showing what will happen next. It’s boring. You lose interest and probably stop watching the movie. Marketing is exactly...
by admin | Aug 31, 2023 | Copywriting Tips
Be honest you have flaws. I know you don’t want anyone to know. But I’m here to tell you the flaws actually make you more attractive. Let me explain. Everyone in your market is pretending their product or service is amazing. That is has absolutely no...
by admin | Aug 24, 2023 | Copywriting Tips
Read these names below and tell me what they all have in common. The 4 hour workweek. Start with why The Atkins diet Atomic habits The four agreements The 10x rule Have you spotted it? Of course you have. They are all made up names. Made up names that allow the...
