by admin | Aug 10, 2023 | Copywriting Tips
Marketers complicate everything. They want to confuse you so you have to engage them to do it for you. But here’s a secret. Most of them a full of s..t. They don’t understand people. Therefore they can’t understand marketing. Marketing is psychology...
by admin | Aug 3, 2023 | Copywriting Tips
Your ideal clients are in a trance. In their own world. They have their own version of La Cucaracha playing over and over. If you don’t break this trance you’ll never get them as a client. You need to hit them with a hammer (metaphorically). Wake them up...
by admin | Jul 27, 2023 | Copywriting Tips
If you’re the same as everyone else the sale is lost. I can assure you that you may not think you are, but in the eyes of potential clients, you are. You have to find a way to present your offer as new in some way. People have tried products and services like...
by admin | Jul 20, 2023 | Copywriting Tips
Marketers are afraid. Afraid of offending someone. Afraid of standing out. Weird given that’s the job of marketing, standing out. The best marketers and the dominant players in any industry do this instead. Now I hate the term truth bombs but it illustrates my...
by admin | Jul 13, 2023 | Copywriting Tips
Fact is we all do. We are metaphorically looking for somewhere to plug our umbilical cord in. We crave validation and mistakenly think it comes from outside ourselves. But as marketers, knowing this transforms the power of our marketing. It makes clients deeply feel...
