copywriting tips

Words matter. But there's something that matters more. It's the ideas behind the words you write or say. Need proof? Look at the battle raging in the US midterm elections. Look at Twitter and the tribes that fight it out there. Look at the media and how they have...

Why we love new. New holds a promise. A promise that this time we'll get what we want even if we have tried everything else and failed. New lights up your brain with excitement. Anything familiar gets categorised as 'seen that' or 'tried that'. It is then ignored. Too...

This week I'm talking about Elon's Twitter takeover. Does he or doesn't he have a plan? My personal view is his plan resembles this. I'm happy to be proven wrong. But if you look at his chaotic Tweets about charging for the blue tick and how much then maybe I'm not....

I'm hard to get. Very hard in fact. Once you get me I'm hard to keep. I'm fickle and there are lots of distractions. You only get a little of me to start with. I need to be able to trust you with more. If I see I can trust you I'll let you have more of me. If not I'm...

Two words leapt out from the page. To be fair the book already had with the title 'ATTENTION!'. Written in 2010 a little of the social media stuff is now dated. But the principles within are priceless. Here's the one that grabbed me the most. Astonish me. Two simple...

I'm a bit old to scream at a Billie Eilish concert. But recently I took my teenager and a friend to one. It was incredible entertainment. Plus I got a valuable marketing lesson. Here's what I was reminded of. You must love your fans. Really love them. You can see...

No Matter How Fast You Run, You Can't Run Through A Brick Wall It stops you in your tracks. Today's writing tip is 'How to come up with a great headline'. Step 1. Read lots of headlines every day. Step 2. Notice the ones that grab you and ask yourself why. Step 3....

Perfume is designed to make us smell good. But there is fragrance that many businesses wear and it smells awful. It repels clients. Do you know what it is? That's right it's Eau De Desperation. If you wear it potential clients can smell if before you even enter the...

Persuasion tip: Nothing bonds you more strongly with someone than a common enemy. It doesn't have to be a person as that can be risky to do. It can be an idea. For example Big Pharma, Big Government etc. It could be the status quo. It could be following the same path...