copywriting tips

Lazy writing leads to lazy sales. One of the huge mistakes people make with their copy is writing to impress. Big words. Jargon. Clever phrases. But the only person impressed by all that is you. Your clients aren't. They don't think you're clever. They just want you...

I'm outraged by the outrage. How dare the Finnish PM have a life. The horror. Apart from the fact this is none of our business it also proves one other thing. Outrage gets eyeballs. Especially if people can take sides and fight with each other. The weird thing about...

Have you ever felt a bit sick when someone claimed the credit for something that wasn't their idea? Have you ever watched politicians duck, dodge and weave to avoid taking responsibility for something bad? If so you've seen this cognitive bias in action. This week's...

Are you proud of your company? Do you deliver better results for clients than your competitors? Do you have epic marketing? If you answered yes to all three stop reading and jump in the spa with your wads of cash. If you're like most companies you probably said yes to...

Judge. Jury. Executioner. Also known as your potential client. They have this power. And they aren't afraid to use it. Boring headline. Judged, convicted, executed. Bad offer. Judged, convicted, executed. Look the same as every other competitor. You know. It's like a...

I promise not to cry. Vulnerability is an interesting beast. We all have it. It lurks behind us waiting to pounce at a moments notice. I experience it daily. I'm guessing you do too. I've come to understand that's just a natural part of being human. I also see it as a...

Your clients are busy. Your clients are stressed. Your clients are under pressure. Your clients have issues going on in their personal lives. And you want to jump in with a message that's boring and all about you? It's not going to work, is it? Rhetorical question...

We're still exploring cognitive biases. Quirks of our brains that cause us to behave in certain ways. This week's is a personal favourite. Here's a clue. Yes I love Homer. He's so wise LOL! Today I'm sharing the framing effect. In simple terms it is where we guide the...

"It's scary how well they know me." Have you ever experienced this feeling when you saw a companies marketing? I have but it's rare. However it is the goal you should be aiming for in your marketing. Get to know your potential client so well that what you create...