copywriting tips

Tick...Tick...Tick... That's about how long a typical person gives you when they see your website. Attention spans are definitely what they used to be. You can either ignore, or embrace this reality. Smart marketers embrace it. So it means you need to get very good at...

If you read the academic books on influence you can be confused into thinking it's highly complex. Yes it can be but there are so many simple influence tools you're unlikely to ever need the PHD level stuff. Here's the clue to this weeks technique. It's so common to...

It takes no courage to do what everyone else is going. It takes enormous courage to become aware of it. It takes even more courage do something about it. Most of us exist in a comfortable rut. Some are deeper than others. But it's not somewhere you want to stay. This...

This technique has probably sold more goods and services than anything else in history. That's a big claim. But I believe it's true. So what is it? It's before and after. Above all else clients are buying a better future in some way when they give you money. They're...

Are you smart enough to simplify? It's hard to get to simple but when you do clients love you for it. Because they don't have to overwork their brains. But if you look around it often seems like marketers are trying to go in the opposite direction. Cute. Clever....

This weeks influence secret is so powerful it gets people to do stupid things. People love free stuff. But we all know that and it's not really a secret even though it's powerful. This weeks secret is inspired on the news today about businesses getting unexpected...

Here's a simple question to expand your marketing brain. Note I said simple, I didn't say easy. What offer could you make to potential clients that they would find impossible to refuse? A key thing marketers miss is making people a great offer. In fact if you look at...

See if you can spot my post theme. I've been studying LinkedIn ads. If I'm being honest, yes I'm generalising, they are some of the worst ads you'll see on any platform. Why is this? I think there's a few reasons. Many marketers think they need to sound 'intelligent...

Wouldn't life be better if people would just do what you want them to do? Imagine if there was a simple technique that made this simple and easy to do. The good news is there is. It's the simplest explanation of persuasion I've ever seen. It's the only book I'd keep...