copywriting tips

Don't let people pleasers create your marketing. It seems we've all become scared to stand out. To say or do anything different or brave. But the problem is that's exactly what we need to do. I think people pleasers have been given the keys to marketing and this...

A marketing lesson from drug dealers. Now before you rush to condemn me OR rush to buy something I don't sell, pause for a moment. I'm not endorsing illegal drugs. But I believe we can learn a valuable lesson from people who sell them. When someone buys drugs, they...

Here's your next dose of master level influence skills. Here's a clue to this weeks topic. Ethical influence is all about helping the other person get something they badly want. But what most people do is focus on what they want or what they can do. The only person...

Do less marketing. I mean it. The push has been on to do more. Be on every social platform. Post every day. Or if you're Gary V every 30 seconds. But where does this actually get you? For most people it drains the life out of them and they notice very little change to...

Every day someone claims that they have discovered the killer marketing app. I'm not sure they have. I'm also not sure there is much to be gained by constantly looking for it. The secret to the best marketing is simple. So simple that most people still ignore it. Have...

Dribble. Dribble and more dribble. No this isn't a parenting story. It's about the tendency, many of us have, to write dribble. Dribble is when you say too many different things. But there is no unifying idea behind it. You see this problem a lot. I see it a lot in...

A lot of people are missing out. But you're one of the smart ones who isn't. Here's a clue to this weeks weapon of mass influence. It's scarcity. Or was we know it now FOMO. Fear of missing out. Humans do more to avoid potential loss than they do to get a potential...

Lie: People are rational. It's hard to believe many still suffer from this delusion. We are loaded with emotions and it's emotion that drives almost all buying decisions. Do you buy a Mac for rational reasons? You don't. Though you will have rational justifications...

Clever marketing can cost you a lot of sales. I don't know why it is but there's too big an obsession with being clever in marketing. It's as though the creator is trying to prove something to the world. But that's not the basis for creating great marketing. Being...