copywriting tips

We stand on the shoulders of those who came before us. Today I learnt a marketing legend has passed. Al Ries died at 95. Reports say he "was working with Laura on slides until the day before he passed". If you don't know him he and partner Jack Trout virtually...

Everyone is playing the short game. They want sales immediately. On the first contact. No patience whatsoever. No care for the person who will entrust you with their business. But clients are most valuable long term. Think lifetime value of each client. How much will...

Attention spans aren't what they used to be. You're probably already thinking about watching cats doing crazy things on YouTube. But please don't. Still here? Thank you. I appreciate a few moments of your attention. I only want to make one simple point. It's this....

I just hit delete. You see the post I was writing just didn't hang together. I didn't feel it was good enough to interrupt your day with. So I'm writing this instead. I take my responsibility to you very seriously. Everything I do and say should help you in some way....

The most influential people in the world do this one thing. It wins them hordes of raving fans. It's been known to swing elections. So what is it? It's your undivided attention. It's listening with interest as opposed to listening and thinking about what you're going...

What does a copywriter do? If you follow my posts you know I am one. My love of marketing, people and copy has been with me since I was a teeanger. But I realised that not everyone knows what a copywriter does. It's even more confusing now because there are so many...

Charm. We love it when we experience it. But we rarely experience it. The best marketing always has it. The best copy always has it. The best packaging always has it. If you think about it getting a client is lot like getting a date. You have to grab attention sure....

You're enthusiasm for your offer can be a bad thing. It leads to one of the most common copywriting mistakes. It's this. Trying to do too much at the wrong time. Let me explain. I'll use cold email to illustrate my point. When you send a cold email you are not trying...

If you do this a funny thing happens. People pay attention to your marketing. Welcome to a new week. Let's make it a good one. So what's this thing? It's this. Make your marketing highly relevant and incredibly interesting. We will do anything to avoid boredom. Just...