copywriting tips

My Facebook feed is full of pictures of vegans blocking access to milk in supermarkets in the UK. What's going on? It's actually really interesting. They're taking a public stand for what they believe in. Whether you agree or disagree isn't the point. The point is the...

This week's cognitive bias is a fascinating one and counterintuitive. It's about being more human. It's the Pratfall Effect. The Pratfall Effect is that mistakes can make us seem more likable, not less. However it only works if you’re already seen as competent or an...

Why didn't you lead with that? This is something I ask all my clients. You see buried somewhere in your marketing is the key message you need to grab attention and get clients buying. But it's hidden. Or it's written in a boring way. But it is there. It's always...

Google says humans win again. Anyone who studies Google knows they update how they rank websites all the time. They have just done another big update and I love it because the update is all about rewarding unique content written for real humans. I love it more because...

Content writer and copywriter death match. Come at me content writers. I'm being playful to grab your attention because I have an important point to make. The two things are completely different. Content is to inform. Copy is to persuade people to take action. Never...

Can you pass the billboard test? With a billboard you have just seconds. People are normally driving past. Often at speed. They may only see your billboard in their peripheral vision. So you have to be clear. Impossible to misunderstand. Very few words. Now there are...

As you know I'm looking at cognitive biases. Basic thinking traps we fall into. Knowing them can help you avoid them. Knowing them can you help you create better marketing. Today's is a fun one. It's the Halo Effect. It's the tendency for your initial impression of a...

Bro marketing is dead. Or at the very least terminally ill. And this is good news. In fact, if you're like me, you'll be glad to see it go. In case you don't know Bro marketing can be done by any gender. It's basically where you inflate just how amazing the future...

Beware marketing malpractice. Sadly it's everywhere. I really hope you aren't of the victims. But if you've ever spent a ton of money with a marketing company and seen no return then you are. So what is it? It's where a company tells you they understand marketing and...