copywriting tips

The huge AI lie. In case you don't know, you probably do, AI stands for artificial intelligence. The first word tells you everything. Artificial, not real. Not a human being. Don't get me wrong it can do some amazing things and will only get better. But it's not a...

How eating frogs can improve your day. OK I haven't been out and about with a net to catch frogs for my breakfast. But I have been eating them for many years. In fact I've developed a taste for them over time. Let me explain. The frog is a metaphor for your biggest...

Why are Republicans and Democrats so fiercely divided? It's more than political differences. Here's a clue. You see we evolved from tribes. Being in a tribe meant you were more likely to survive. So you are wired to join and defend your tribe. It's something called...

Nice marketers finish last. Or more correctly they get ignored. Being ignored in business is death. You just don't know the exact timing. I know it's tough out there. Get your angle or tone wrong and the social media lynch mob will come for you. But the thing is...

Can 3 words transform your business? Can 3 words transform your life? I absolutely believe they can. But they have to be the right 3 words. I won't keep you in suspense much longer but I want you to promise yourself something first. Promise yourself not to say I know...

How's the content 'arms race' working our for you? What I mean is this. Conventional wisdom says you should produce lots of content to 'get your name out there'. But conventional wisdom is rarely actual wisdom. Yes I am aware this is content and that you're reading...

I'm thinking about you. Not in a creepy way. But in a caring way. Every time I go to write a post I'm thinking about you. If I don't, what I write will be self-absorbed rubbish. And my goal is to help the people who read my posts. What I've just described is the not...

Humans are endlessly fascinating. We do things that make no logical sense but that's because we are not run by logic. This week's cognitive bias is one I took a while to get my head around. But I'll explain it simply so your brain doesn't bend. Now I'm guessing you...

Would you say this to a potential client? If you have money I'll take you on as a client. I really, really, hope you said no. You don't know anything about them yet. You don't know whether they will be a great client or send you prematurely to the nut house. But every...