copywriting tips

What is creativity? Why is it essential if you want to dominate your market? First here's a honest truth you may find hard to take. To potential clients your business looks the same as every one of your competitors. Don't believe me? Pick any industry. Look at what...

We're back for another weekly dose of influence secrets. I hope you have put at least one of the secrets to use. If you haven't why are you reading these newsletters? Yes I want you as a subscriber but more than that I want you take action on what you learn. Here's a...

Start. Stop. Do more. Three simple categories for your marketing activities. But you can apply to them any part of your business. I promise you that you are doing things every day that either don't need to be done. Or don't need to be done by you. When you really...

It's pretty obvious that a severe recession is very likely. Covid, rising inflation, bank rate changes. A lot is happening. A lot you can't control. In a recession what happens is the weak businesses go under. The ones that look the same as everyone else. The ones...

The secret of the very best persuasive writing. It's yours for the taking. Next time you write something do these two things. First write as you speak. Second once your writing is done read it aloud. When you do you will notice all the parts that don't flow or are...

Can you do me a very small favour? I'll explain why I asked you this in a moment. Here's a clue to this weeks influence secret. Influence is like dating. You start off as potential stalker but can end up getting married and living happily ever after. But you don't...

Dumb marketing strategies revealed. From time to time I'm going to share examples of dumb marketing strategies made by businesses. I won't name names, but I'll explain why I think it's dumb and what I recommend instead. You can learn what to do by looking at what not...

Questions save lives. Questions save businesses. If you regularly train yourself to ask and answer tough questions it's amazing how far you can go. In fact I'd say the quality of your questions determines the quality of your life. All the great minds have asked...

Why your partner doesn't find you sexy any more. A horrible things happens when life becomes familiar. We get bored. When we get bored we tend to look for the new thing. The novelty triggers a release of dopamine the feel good chemical in our brain. Now I'm not...