copywriting tips

Note I chose crisis deliberately. But this isn't a new problem. But it is the cause of most marketing failure. Do you know what it is? It's saying too much. It's tempting to want to communicate all the wonderful things you offer. But what happens when you do is this....

You can't ignore it. It's hardwired into your DNA. It's linked to your survival. What am I talking about? Status baby. How you compare to the rest of the herd. Whether we acknowledge it, or not, it drives most of what we do. Why we choose the house we do. Why we...

Hardly anyone wants to use their brain. It's easier to delegate to someone or something (AI) else. But your brain is designed to be used. It's immaculately designed to do amazing things, like keep you alive. It's the original supercomputer and can so things...

Imagine a million people just offered to wear t-shirts promoting your brand. What goes on it? You've only got up to 6 words. It needs to memorable. It needs to say something compelling. It needs to get someone to say, tell me more. Can you do it? That's the biggest...

Most ads fail. There's the famous quote. I know half my ad dollars are wasted, I just don't know which half. I'm here to tell you it's WAY more than half. But why do ads fail? There are many reasons. But the main one is this. You don't have the right appeal in your...

It's time to end the obsession with ideal client profiles. Why? Because they're just words on paper. There's no such thing as group that matches it. There may be people a bit like it. But ultimately business is about solving problems at a profit. So it's problems you...

Asking this question instantly improves your marketing. Something weird happens when we sit down to create our marketing. We get all stiff and formal. We feel the need to impress. We decide to be overly creative. But when a potential client sees what you've done, they...

Your job in business is to sell stuff at a profit. If you don't like that then get out of business. Yes, it means manipulating people to buy what you sell. But that's a good thing. Let me explain why. If you sell a product or service that genuinely gives people...

Deep down you already know this. But here's what a study from Columbia Business School had to say. “Those who are insecure ‘dress up’ their words, believing it will make them appear smarter or cause others to take them more seriously.” - Adam Galinsky Certain...