copywriting tips

Marketers are terrified. Terrified of offending someone. At one level that makes sense. After all our number one driver is to keep ourselves safe. But that doesn't work in marketing. Because when everyone does it, they do, you all look the same. When you all look the...

You don't need to be religious to want this. We all want it. There's some form of hell we're in right now. It could be health, wealth or relationship based. It could be something else. But it sucks. We want it to go away and we want to metaphorically get into heaven....

The more you push, the more they pull away. Influence is like dating if you chase you scare people away. Rightly so, it's creepy. There's a much better way. Yes it's get them to feel what you want them do is their idea. Obvious right. But how? The answer is you lead...

Sticks and names may break my bones, but names will never hurt me. It's a great saying but it isn't true. Words matter. In fact, what you say about someone can be so powerful it ends their chances of getting elected. Remember the 2016 US election. The best politicians...

A lot of people see influence as manipulative. They're right of course, but that doesn't make it bad. You can influence for good or bad. But I believe you should only ever do it for good. The secret you can't fake is genuinely caring. Wanting to see the other person...

Smart people join cults. I didn't used to think this could happen. I assumed intelligent people could see through it and walk away. But cults know something about people that's powerful. In fact, they know many things. The first thing they know is you must start...

Have you ever watched a movie and felt like this? The film maker just makes everything far too obvious. Almost like there's a neon sign showing what will happen next. It's boring. You lose interest and probably stop watching the movie. Marketing is exactly the same....

Be honest you have flaws. I know you don't want anyone to know. But I'm here to tell you the flaws actually make you more attractive. Let me explain. Everyone in your market is pretending their product or service is amazing. That is has absolutely no flaws. You know...

Read these names below and tell me what they all have in common. The 4 hour workweek. Start with why The Atkins diet Atomic habits The four agreements The 10x rule Have you spotted it? Of course you have. They are all made up names. Made up names that allow the...