copywriting tips
I share my lifelong love of playing with words here. Anything I share has been proven to work consistently over time. Avoid tactics and learn the principles of persuasion and you’ll have a better business.
Influence Secret From 1936
Marketers complicate everything. They want to confuse you so you have to engage them to do it for you. But here's a secret. Most of them a full of s..t. They don't understand people. Therefore they can't understand marketing. Marketing is psychology in action. Getting...
The Client Trance
Your ideal clients are in a trance. In their own world. They have their own version of La Cucaracha playing over and over. If you don't break this trance you'll never get them as a client. You need to hit them with a hammer (metaphorically). Wake them up out of their...
People only buy from you if…
If you're the same as everyone else the sale is lost. I can assure you that you may not think you are, but in the eyes of potential clients, you are. You have to find a way to present your offer as new in some way. People have tried products and services like yours...
Why Are Marketers Scared To Do This?
Marketers are afraid. Afraid of offending someone. Afraid of standing out. Weird given that's the job of marketing, standing out. The best marketers and the dominant players in any industry do this instead. Now I hate the term truth bombs but it illustrates my point....
You Want This…I’ll Explain Why
Fact is we all do. We are metaphorically looking for somewhere to plug our umbilical cord in. We crave validation and mistakenly think it comes from outside ourselves. But as marketers, knowing this transforms the power of our marketing. It makes clients deeply feel...
You’ll Lose If You’re Just Another Banana
You're just another X. X being whatever you do. I know you don't think so. But to potential clients you are. You're just another banana. But no one wants another banana. So you need to create a powerful pattern interrupt. Something that makes you stand out from all...
How To Get Clients To Sell Themselves
If you do all the work of selling then you can actually lose the sale. Here's why. The client isn't involved. They're a passive receiver of your marketing. Passive is the opposite of what's need to make sales. You need active. There's a proven way to do that. It's...
How To Find Hidden Persuasion Points
Clients will actually tell you what to say to get their money. But you have to be willing to look. If you find their words and use them in your marketing they feel understood. When they feel understood they buy. You can find powerful information in these places....
You All Get A Trophy
What gets rewarded gets done. If you think about it rewards drive much of what you do. We work to be rewarded with money that we need to live our lives. We often reward ourselves after exercise with a treat. When we go shopping we often tell ourselves we deserve...
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