copywriting tips

Belief. Something we hold as true even if there's evidence that strongly contradicts it. We are ruled by our beliefs. They take time to develop. They take a long time to change. Often they don't change at all over our lifetime. If you want to have REAL influence over...

Imagine your have a big problem. When do you want it solved? How about later? No thanks. Of course you want it solved now. The faster the better. So if you can deliver a client results faster than anyone else you'll win their business. Everything has speed up. We...

It sounds weird but as price goes up so does demand. It's called a Veblen Good. It defies the rationality of economics, which assumes as prices go up demand will go down. But that's the great thing about business we're dealing with people and people are wonderfully...

I'm glad you decided to read it. I like you more already. Today I'm writing about the one thing that holds most businesses back. I'm sure it doesn't for you, of course. But you'll know someone it's true for. It's following the industry norms. Ideas and practices that...

The very best lawyers never ask a question unless they already know the answer. Journalists do it too. Except lately they are always aiming for a gotcha question, especially in politics. There's a big clue in that for us. Questions are powerful. The most powerful are...

It's accepted wisdom that opposites attract. Whether that's true or not being the opposite of something makes you stand out. It works brilliantly as a tool of mass influence. If you're brave enough to try it. Ask yourself this. What does everyone in my industry do,...

Have you ever noticed how the task you're doing expands to fit the time you have to do it? Have you ever noticed that as the hard deadline approaches you suddenly get it done? That's the power of a deadline. A deadline motivates you to take action. In the same way...

We think we act rationally most of the time. But we're wrong. In fact 90% or more of the time we're irrational (driven by emotions first). Sure we then rationally justify what we did. But we didn't do it rationally. We just think that we did. Welcome to the wonderful...

Not sure if you've noticed but the world seems to have become more tribal. Of course there's always been tribes. It's just that they are now louder and more visible. Especially on Twitter and certain news channels like Fox News. As humans we are always looking for...