copywriting tips

Would you wear a Tuxedo to a weekend BBQ? You wouldn't, right? But every day this is exactly what businesses do with their writing. They get overly formal and it looks and sounds weird to potential clients. Read the average website and you'll see things that are...

The marketing lesson from a brand of beer you may never have heard of. The beer is Schlitz. It became one of America's most popular brands of beer many years ago. It happened fast. Here's how it happened. Advertising man Claude Hopkins came in to create some new ads....

The 2,000 year old persuasion secret. It's better than almost any book written on the topic (I've read them). Here it is. “If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.” Cicero There's a reason we study ancient wisdom....

I'm not going to lie I'm borderline obsessed with memes. Just follow me on Facebook and you'll see it's true. But why? Well let's first define what a meme is. The term has been credited to Richard Dawkins around 1976 and means - unit of cultural information spread...

Go on a word diet. Never use 10 words when 5 will do. Be ruthless. Take out every word that isn't essential. Most aren't. A red pen and the delete key are your best friends. Use them wisely. Use them often.

Why has marketing become scared? Is it the threat of social media blowback? Is it a desire to stay safe? Is it because we focus too much on what the competition are doing? I suspect it's a mix of all of these. Marketing should be be the most fun you can have in...

Spend more time on doing this and make more sales. Good morning. At least it's morning where I am. People tend to complicate business. But at the core business is just an exchange of value. A client gives you money and you give them something they want. What they want...

People not buying? It's not them, it's you. Sorry to start the week with a hard truth but smart people, like you, embrace hard truths as a chance to grow. If people aren't buying from you it's because of one or more of these reasons: 1. They're the wrong people.2....

You may not want to hear this but you need to. Most of what you say to potential clients is either confusing, unbelievable or boring. Now that isn't your fault. Hardly anyone gets taught how to say things in an interesting way so clients respond. You need to be able...