copywriting tips

This weeks advice is as old as time itself. But it has stood the test of time. Unlike most modern marketing advice which is dead as soon as it starts being widely circulated. Wait to have your mind blown. Joking. Here it is. We buy from people we like. Always have,...

I've got the popcorn now show me your marketing. It's a ridiculous idea of course. Not even your mum is that interested in your marketing. In fact clients have developed 'marketing blockers'. They had to. How else could anyone cope with bombardment of marketing they...

What a Koala fart can teach you about marketing. Bet you weren't expecting that in your feed today. Thanks to Facebook memories I was reminded a product I saw 7 years ago. It was an insect repellant and an enterprising aussie had named it Koala Fart insect repellant....

You can train yourself to come up with more ideas. I believe everyone can become more creative. You just need to understand how it works. Creativity is just connecting things in new ways. It's not mystical. It's not hard. But part of the process is outside your...

I'm sitting here very comfortably. I really don't want to move. You're going to have to do more than offer something a little bit better to get me to even raise my head. You might have guessed. I'm your potential client. Comfortable costs sales. Complacency costs...

5 Simple Strategies To Increase Sales Fast It's Monday time to get growing so here are 5 quick things you can do that will have a big impact on your business. 1. Make sure your website contains a compelling offer. It can't just be what you do. It has to be strong...

You'll probably read this line. Maybe this one too. But by now you've already decided what this is post about. If you're on Facebook you're busy typing a comment. Agreeing or disagreeing with what you think the post is about. This happens on LinkedIn too, just not as...

In a weird coincidence as technology moves towards AI fast, the world is becoming more human. At least that's what most of us crave. Real human connection. Real humans to do business with. Real relationships. If you haven't caught on to the implications for marketers...

The marketing strategy that never goes out of fashion. Social media sites come and go. One day you rank high on Google, the next they changed the rules and you're gone. Facebook didn't like you ad so they banned your account. This happens all day, every day. It's like...