copywriting tips

Read this post or die! Now that's a pretty dramatic opening line. So where am I going with this? I want to make a point about attention. How there is a fierce battle being waged for it. And if you want to win you can't keep serving up vanilla messaging. Now you don't...

Welcome back influence seekers. Here's a clue to this weeks secret. In life there's an out group and an in group. No surprise which one we aspire to be part of. There's an aspiration or identity that we value and see in certain groups. It translates into products as...

What made the difference? A politician got elected even though many people hated them. Why? A website started selling double what it used to sell. Why? A social media profile went from getting no leads to getting 10 leads a week. Why? A consultant doubled their price...

Why most people can't write sales copy. It's not because writing is hard. It's not because they don't know their product. It's not because they don't have super magic copywriting training. It's simply because they don't spend the time required to understand who...

Can't word? You're not alone and it's not your fault. When it comes to writing and finding the right word we have to ignore years of incorrect training received through the school system. Don't get me wrong, they do their best. It's just that it's all too 'rules'...

I promise you'll have the place to yourself. Can you guess where it is? If you guessed the top of the mountain you're right. Very few people make it to the top though almost everyone claims to want to. It's the work and the consistency required that stops most people....

There's one thing everyone wants. Here's a clue. That's right we want a better future. Not that means lots of different things to lots of different people. But they must feel that buying from you gives them that. If not they won't buy. So this weeks influence secret...

Hundreds of conversations with business owners has made this very clear. The answer in a moment. Just kidding you can't blame a copywriting for using a bit of a curiosity hook. Can you? It's this. You should be charging more. How do I know? Because when I look at the...

Should I sell Grandma? It's fierce out there. There are businesses that will sell their Grandma to make a sale. There are businesses that will say anything to make a sale. There are businesses who are shouting, hoping to make a sale. Then there's you. Your business...