copywriting tips

Here's the simplest tip I know to improve your copywriting. In fact, it's so simple you have to promise not to ignore the power of it. OK so now you've promised yourself here it is. It's write what your potential client is thinking. It's a simple principle but you...

Welcome to this weeks influence secret. It's powerful and influencers use it to sell all kinds of crap oops I mean products. You might have guessed it's liking. We buy from people we like and people we want to be like. Now I don't like, or aspire, to be a Jenner or...

In just the right amount this 'human hack' can transform your business. People are endlessly fascinating. If you commit to studying what they do and why they do it you'll never get bored. Plus you will naturally create marketing they respond to. Now what's this hack?...

This is a serious question. It's a disease impacting many businesses especially big ones. The problem is someone in the business gets bored and feels like a change. Maybe it's needed but often it isn't. You see it's hard work to create a powerful marketing message and...

The reason social media sites make so much money is the same reason they can cease to exist. Friendster gone. MySpace gone. Google Plus gone. Facebook gone? Social media sites are attention traps. Anywhere our attention goes money ultimately flows. With social media...

It's been fun sharing some of the foundation principles of influence with you. This weeks is something that is wired into us from birth so it's really, really powerful. A funny thing happens we someone wears a uniform. They instantly become an authority. We can all...

My biggest takeaway from Elon's Twitter Takeover. I hate fence sitters and people who can't make a decision to save their life. Strong I know but it's how I feel. It's me taking a stand on something I feel strongly about. Elon has done the same thing with Twitter. He...

Where's your audience at? There are more options to reach people than we've ever had. But what a lot of people do is just jump on what's hot. There's no point being in Tik Tok if you're selling to CEO's. There's no point being on LinkedIn if you're selling to...

I've been looking at the some of the foundation principles of influence. Master these and you become powerfully influential. This week I'm looking at a principle that's so powerful even cults use it to recruit followers. It's commitment and consistency. In simple...